The Timberland Company is to team up with British Military Fitness (BMF), by sponsoring and providing them with equipment from the Timberland Mountain Athletics range.
As part of the sponsorship agreement, BMF instructors will road test Timberland products to provide feedback and guidance to their members.
Jo Fisher, Marketing Manager for Timberland says: "BMF make great partners, their fitness session and challenges are not only an ideal test bed for our TMA range, but we share many common views on encouraging outdoor sports participation".
BMF has been running military style fitness classes for the general public since 1999, and currently operates from 79 parks around the country. The fitness classes are based on army physical training principles and are run by serving or ex-armed forces instructors.
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